Simplicity, economy and elegance. French woman will buy one dress every five years. They'll buy a fantastic dress that costs hundreds of dollars and can be worn anywhere.
This dress will often be navy or black, because those colors never go out of style. It will be a classic style-nothing trendy, because it is meant to live through many trends. What many American women don't know is that really great articles of clothing will last fifteen years with regular wear. The thing is, you have to be willing to buy one expensive but perfectly made and fitted item instead of three dozen cheapo, badly made pieces that you'll have to replace each season.
